For founder-led retailers and brands

You built something worth growing. We help you scale it without betting the business.

Senior operating leadership for founder-led retailers and consumer brands across Canada and the United States: more stores, more retail partners, Amazon, and a healthier margin. We've opened hundreds of stores and owned the P&L, and we stay to make it work.

Talk through your plans How we help

Sound familiar?

Growth has outrun the business you built it on.

You're still the one running the stores, and growth is waiting on you.
Your best stores prove the concept. Too many of the rest drift.
You want more stores, but you're not sure you're ready, or where.
You want your product in more retailers, or on Amazon, but nobody has the time or the contacts to get it there.
Labour and rent keep climbing, and the reports don't tell you what to do on Monday.
Packaging and displays cost more than they should, and nobody has time to fix it.

How we help

We work on every line of your P&L.

Every engagement starts with a short, fixed-scope review. You get a straight answer and a plan, and you decide what happens next.

Revenue

Expand Your Footprint

More stores, more retail partners and Amazon. We grow wherever your product is sold, in Canada and the US, and make sure each channel pays back.

Start with an Expansion Readiness Review

Store costs

Fix Store Performance

Find where sales, labour, inventory and rent are leaking profit, store by store, then install the routines that fix it.

Start with a Store Performance Diagnostic

Cost of goods

Protect Your Margin

Redesign and re-source your packaging, displays and bags through vetted manufacturing partners, quoted at full landed cost.

Start with a Margin & Sourcing Review

Need someone to run it with you? We step in as Head of Retail Operations or interim COO, own the numbers, and build the team that takes over from us, so the business stops depending on you.

Current clients

Three founder-led businesses we're growing right now.

Automotive aftermarket retailer · Ontario 11 stores opened in 3 months

Brought in to support expansion. We opened the network on a tight timeline and now run its retail operations, meeting every target and KPI.

Premium West Coast seafood brand A new revenue stream on Amazon

We built the brand's Amazon marketplace channel from scratch and added multiple new retail banners, with more wholesale expansion under way.

Canadian maple brand Amazon launch and US wholesale

We're setting up the brand's Amazon store and building its US wholesale expansion through our retail network south of the border.

Led by an operator

Saim Mumal, Founder

26 years as a retail executive at a private-equity-backed North American specialty retailer, most recently as VP of Technology, Retail and Canadian Operations.

Led 600+ locations, opening, staffing and closing hundreds of stores every year to fixed deadlines.
Sat on the executive committee through multiple private-equity ownership cycles.
Turned a loss-making Canadian franchise network into $1.6M in annual profit and grew it to 85+ locations.
Raised average sales per store by more than 50% while reshaping the store portfolio.

Engagements are led by Saim and delivered with a bench of senior retail operators matched to each project.

Talk to us

Where are your stores headed next?

Tell us what you're trying to build. You'll speak with Saim directly, not a sales team, and hear back within one business day.

saim@veracityx.com

Based in the Greater Toronto Area, working across Canada and the United States.